On the rooftop of the Nolitan with the backdrop of the Williamsburg Bridge.
Sire Roman is the real deal. We met up the other day at the Nolitan Hotel in the heart of Soho, where he works as their head of concierge. Upon first meeting, he was oozing effortless style, but was down to earth and relaxed – a refreshing mix, in the over saturated uber-fashion neighborhood of Soho. Born and raised in Brooklyn, Sire mixes BK street style with a bit of downtown professional. It was great chatting with him about his favorite new hot spots as well as his own personal style story.
Dalestyle: How did you find your way to being the head of concierge at the Nolitan?
Sire Roman: I actually started in housekeeping and worked my way up over the years.
Damn! That’s so cool. Good for you!
Thank you, it took a while, but I’m really thankful for where I’m at.
Where did you grow up and how do you think that’s affected your personal style?
Waiting area with self serve pop-corn. You bet your ass we had some.
I grew up in Brooklyn and so I’ve seen many different styles come and go. From really baggy everything, not caring and wearing whatever was around, to being really put together with labels on everything. Lately, I’ve been working on being more polished without putting a ton of effort into it.
I know everyone in SoHo is always so dressed.
Yeah for sure. I’ve noticed that everyone here really puts themselves together. I always say that I have no one to look good for, but everyone to look good for. There’s not a specific person I’m seeing, but then there’s everyone in this neighborhood.
Yeah, this area really is the birthplace of the street style blog, probably starting with the Sartorialist. Capturing fashion’s elite in their natural habitat!
Haha Yeah, I’m currently working on caring but looking like I don’t care. Oh, whatever.
Haha the longest standing fashion battle! So, how long has the Nolitan been in Soho?
Seating area for guests to read a book or have a chat at the Nolitan Hotel.
It opened in August of 2011. I’m honestly not sure what used to be here. Maybe a parking garage or something like that. This city is constantly changing.
Yeah, I’m sure you’ve seen a lot growing up here. Tastes are also constantly changing. What kind of requests do your guests have?
We have a lot of dining requests. People want to know where to get good food that’s authentic and something they’ve never had before. They also ask about boutiques to find special items you can’t get anywhere else. It’s hard because places are always opening and closing.
Yeah that must be hard. So, without divulging your secrets how do you source these places?
I do it all myself. I walk around and find new shops and restaurants on my off time and introduce myself and actually shop and dine. It’s important to get a feel for a place and see if it’s somewhere I want to send my guests. I really love forming relationships with small business owners. Meeting them and learning about their passion, while helping them build their clientele. It’s really rewarding.
Look effortless and cool – a mixture of skate, BK, and SoHo.
That’s so great that you personally source build those relationships with businesses. You’re not just looking online.
I know. It’s crazy but there are so many people in this industry who will just do a Google search and call it a day. I’m sorry, but there’s only so much you can learn from a YELP review. I mean, you have to take that stuff with a grain of salt anyway. Personally experiencing a place is the only way to really recommend it to someone in all honesty.
What’s your most recent favorite find?
Have you been to Todd Snyder? It’s at 242 Elizabeth Street. There are a lot of vintage Champion sportswear pieces and other more current items, and it’s in a very open and airy space. They do a lot of stuff from clothes to home goods and knick-knacks. You could get a custom varsity jacket, sweater, and my most recent favorite is a pony hair football! Not to mention it smells amazing in there, they get all of their scents from Le Labo.
I love Le Labo!
Yeah they’re the best. Their space is also on Elizabeth.
Where do most people ask about going in SoHo?
Its funny – most people ask where Bloomingdales and LuLu Lemon are.
Oh lord! It sounds like they need a little help from the DaleStyle Team! I mean – Lulu Lemon?
I know. What’s up with that? It’s just like yoga clothes right? Well, anyway good for them. They’ve really cornered that market.
So onto a more important subject: Crazy ass requests you’ve had.
That unobstructed view of NYC.
Ha-ha I really can’t think of any. At least not here at the Nolitan, but at other hotels I’ve helped out, yes. I’ve had plenty of requests for things I probably shouldn’t mention, especially from some celebrity/ high profile clients. You’d be surprised.
No problem. We don’t want to turn into a gossip blog, but that’s something we just had to ask!
Well I’m sure once the rooftop bar opens here you can enjoy some crazy nights first hand.
Oh yeah! It’s beautiful up there. When is it opening so we don’t have to schlep to the West Side for a rooftop drink?
It’s something that the hotel has been in the works on for a while, but hopefully by next summer. We’re really shooting for then. There isn’t anything like it in SoHo. It’s a completely unobstructed view of the city.
The infamous neck ring!
Well get ready to see the DaleStyle Team here a lot next summer! So, we really love your style. How would you sum it up?
I play it safe. I don’t do anything crazy.
I’m sorry – safe? I beg to differ – you have a neck piercing!
Ha-ha Yeah, true. But, I think it’s important to balance out the crazy, otherwise it’s overkill and less interesting. The craziest thing I wear is a pink shirt with a print of guns on it from Supreme on Lafayette, but I’ll pair it with a very simple pant. I’m not trying to make a major statement with anything I wear.
Supreme! Did you ever skate?
No, I’m more of a biker. It’s cool though, skate and street style is really mixing with fashion. I just saw these pictures of Eric Koston skating in these well tailored suits and thought that was pretty cool. You can be into fashion and not be considered a sell out. The rules are changing and I’m into that.
The Nolitan Hotel
30 Kenmare Street
(212) 295 2555
Article by Brandon Giordano